A social interactive installation about creating fishes

Fishmaking is an interactive installation made for Acquario di Genova. People can create their own fish, by using a mobile application or the touchscreen installed in the aquarium. They can choose colours, patterns and several features, like the shape of fins, head and body. Then they can set the fish free in the virtual fishtanks and see how its characteristic make it more or less fit to live in a certain part of the ocean.

More than 150.000 fishes have been created in the first 3 months of activity.

Fishmaking as been designed while working at ETT.